Who is Managing Your Social Profile?

There is no doubt about it, social media is in every square inch of our personal and professional lives. We depend on social media for researching products or services we are interested in, as well as looking to see what our “community” also thinks and feels about various  services and especially businesses.

An area that has seen an upward surge is how people use social media to research plastic surgery. Yes, they are looking on various social media platforms to research doctors, facilities and alike.  Plastic surgeons in particular have credited social media for a 31% increase in plastic surgery. So what does this mean for your business? What it means, is that how you interface on line with your community is critical to your brand and your business.

Here at Acara Partners we know how important a business’s social media profile is.  It is the difference between building and maintaining a client base and not having one at all. Our digital team uses the latest strategies in social media management , not only to build your inbound/outbound marketing practices, but to secure and maintain your social media footprint.  Acara fully implements best practices and understands the nuances of the medial aesthetic field, such as Hippa regulations.

You cant leave your reputation and business to chance. It is not enough to just post on Facbook and expect results. Strategy, design and content management are key components of  of a successful social media program.  If you are interested in a free consultation for your business, please contact Colleen Acunzo at 203-488-0028 ext 305.

Related articles

• 5 Reasons to Create a Social Media Policy for your Medical Spa (cosmeticbusinessmd.com)

5 Reasons to Create a Social Media Policy for your Medical Spa

We have all heard stories in the news of various employees of high profile companies using social media to send out company information or photographs that jeopardize the company’s brand and reputation. It casts a terrible light on the company and can take months to repair the damage that was done.

No one wants to be caught in that situation, therefore, having a comprehensive social media policy in place can prevent such faux pas from happening.

How can a social media policy help your business? Here are 5 reasons:

1. Protects your business from slander.
2. Protects your employees from acting and posting proprietary information.
3. Gives employees and managers guidelines for what they can do or not do online, respective to your business.
4. Details what can be shared, and not shared, in regard to your business.
5. Defines who, what, when or where social media can be used.

Most importantly, the policy is driven on an element of trust and the ultimate goal is to use social media to support and empower your business.

Social media is a part of the fabric of our communications — having clear and defined protocols and guidelines in regard to how your business utilizes social media is a must have. It will protect you, your employees and your clients. It is also important to remember that your policy must not be in violation of freedom of speech, and accordingly, should be reviewed by your company lawyer.

Your policy should also be integrated into your operating protocols and all employees should sign the policy for your records.

You can review many other company policies here for ideas on content. If you want additional information about creating a social media policy for your medical spa, contact Acara at 203-488-0028 x305.