Medspa Success Validates Acara’s Medspa Mantras

For the past 6 months everyone has heard me state over and over again Acara’s MedSpa Mantras, in hope of getting everyone through this deep recession

“effective marketing and solid management”

“manage with R&D: rigor and discipline”

“service culture with a sales focus”

“communicate your unique selling position”

“focus on your points of differentiation”

“fair business practices”

“market with R&R” repeat & referral”

This month our “Poster Child” of a Medical Spa, AVIE! proved that if you believe and implement these words of advice and make them your Medspa Mantras it will pay off.

They opened in a very competitive market, Leesburg, VA and proceeded to beat their budget by almost 7 times jumping out of the gate above their break-even in their very first month of operation.

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AVIE! Grand Open Success

I just returned from the Grand Opening event for Acara’s client, AVIE! MedSpa in Leesburg, VA.

Kim Marinetto, MedSpa Visionary and Master Aesthetician along with Medical Director Betsy Vasquez, MD have launched AVIE! with a bang!  They epitomize what Acara preaches.  Implement with effective marketing and solid management practices and, even in a deep recession, you will succeed.

AVIE! will beat its first month budget by 4 times!

Congratulations to Kim, Betsy, Steve, Aden, Kari, Karen, & Sila.

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How to Leverage Social Media for Medical Aesthetic Pracitces & MedSpas

Registration is now open for Part 2 of the Webinar Internet Marketing Strategies.
Wednesday, May 20th at 1 pm ET
Join Debra Roberts and specical guest Chris Uzzo, Search and Internet Marketing Expert

www1.gotomeeting.com/register/708685328

The Right Staff

Currently, my company, Acara is in the process of conducting a management search for one of our clients.  One positive (for business owners/operators) during this recession is the fact that there are quite a few very qualified candidates seeking medical spa management positions.  In addition, it seems as if many are willing to negotiate compensation packages.

What does this mean for all of the medical spa owners and operators in the world.  Well, there is no better time like the present if you are considering making a management change or if your business has grown to the point where you need to add management.  Take advantage of the recession and hire the “right staff”.

As I discuss during my Recession Proof Your Medspa webinar, if you are going to be successful in a downturn economy then you need to have the best possible team.  That may mean additional training for the current team or possibly making some changes.

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Medical Spa Society Webinar: Recession Proof Your Medical Aesthetics Practice

Don’t miss my Webinar this evening: Recession Proof Your Medical Aesthetics Practice being presented for the Medical Spa Society.  You can sign up here or go to the Medical Spa Society Website and register.  Even better, become a member of the Society and receive all of the benefits available.

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Take Advantage of the Recession Sooner Than Later

Good News/Bad News!  The good news first.  It looks likely, based on a recent Wall Street Journal article, that the recession will be coming to an end as early as September of this year.  Bad news is that the great negotiating power buyers currently have will be going away.

What does this say to me?  If you are thinking about launching a medical spa or aesthetic practice, there is no better time than now.  Do it now and you will be able to take full advantage of the great buying power this recession offers and when you open your doors you will be riding the recovery wave.

Food for thought!

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Medical Malpractice Insight

This coming Wednesday, Megan K. Packard, Executive Vice President of Professional Liability Solutions will be discussing the variables that affect both the cost and the availability of malpractice insurance for those practicing in the aesthetic industry.

This Webinar is part of the AT&Technologies series being presented by Aesthetic Trends & Technologies and sponsored by Acara.

Please join us for this complimentary webinar:

Medical Malpractice Insurance Variable: Affecting Cost or Availability

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Repetition and Reputation

A common request that comes up in the world advertising and marketing… “I’d like to change up our look… I’m tired of seeing the same thing. Aren’t people going to get bored?” My answer is usually nope! Why? Because consistency is key in branding as well as in business. All you need to do is change your mindset so understand the value in this.

Think about it… think of any major brand you know and love – Target, the GAP, eBay, apple, Disney, Jet Blue, etc… You can keep it fresh, but make sure it’s still your brand – your ad and message, the look and feel need to be the same across the board. Client experience, logo and name (identity), company culture – make sure they align so clients and prospective clients know what to expect. Dependability is comforting and trustworthy. Brands are like children – they thrive on consistency.

Unless your target audience is constantly changing, your advertising better be consistent. The most important aspect to concentrate on is your practice or medical spa’s perceived value, especially in our current economy. Just ask anyone who’s been successful through the ups and downs of business.

“Repetition makes reputation and reputation makes customers.”   ~Elizabeth Arden

Acara Announces its Q2 Webinar Lineup: Sign-up Now

We just posted our Q2 Webinar Line-up.  Thirteen educational complimentary Webinars available to spa and healthcare professionals between now and the end of June.  We have an array of marketing, sales, business strategy/development and operations sessions.

Last quarter we had over 500 people sign-up for our Webinars.  Join these industry professionals and gain the knowledge and insight of the Acara team each Tuesday at 1:00 p.m. EDT.

Many thanks to our faithful attendees.

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