Learn to Accelerate Your Practice

Join me on Saturday April 28th when I will be speaking with plastic surgeon, Dr. Jason Pozner at a Sciton Aesthetic seminar.  This event takes place at the New Hampshire Motor Speedway to promote the theme of accelerating your practice.

My topic will be “how to race past your competition by accelerating your practice with Best Practices in management, sales and marketing.”

Saturday, April 28th, 2012

New Hampshire Motor Speedway
1122 Route 106,
Loudon, NH
603.513.5700

Questions?

Contact:
Dan Sullivan
dan.sullivan@sciton.com
202.320.3219

Acara Announces Q1 2012 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals

There are six new Webinars in the Q1 series, and some are back by popular demand, including topics on development, management, marketing and sales. 

Here are the new 2012 Q1 Webinars:

2012 Top Aesthetic Medical Trends

Tuesday, January 10, 2012 — 1:00 pm, ET / 10:00 am, PT
Join Francis Acunzo, cosmetic medical business visionary as he discusses his top 2012 Aesthetic Medical trends and how you can stay on trend to strengthen your business in 2012.

Securing Financing for your Medical Spa or Aesthetic Medical Practice

Tuesday, January 24, 2012 — 1:00 pm, ET / 10:00 am, PT
Leading Medical Spa business expert, Francis Acunzo, will review the basics on financing your Aesthetic Medical Practice or Medical Spa. How do you determine your financial needs for a new medical practice, re-capitalization of an existing business, or the cost of acquiring an established Medical Spa? Learn how to analyze your risk tolerance and decide what your debt-to-equity ratio should be based upon your business and personal needs.

Opening A Successful MedSpa or Cosmetic Aesthetic Practice

Tuesday, February 7, 2012 — 1:00 pm, ET / 10:00 am, PT
The Acara team visits Aesthetic Medical Practices and Medical Spas nationwide on a regular basis; most of the time we find great clinical services, but mediocre customer service. This is a difficult problem to fix, because most of the time it is cultural: deep-rooted customs or practices in which business is being conducted day to day.  This is not a situation where a set of protocols will solve the problem.  So how do you implement change?  What is the solution? How do you create a Customer Centric Medical Practice?  Join Francis X. Acunzo, Acara CEO, as he discusses how to convert your Practice into a Customer Centric Organization.

Maximizing Medical Spa Interior Design

Tuesday, February 21, 2012 — 1:00 pm, ET / 10:00 am, PT
Francis X. Acunzo has opened and/or acquired over 75 Medical Spas nationwide. He will provide insight into Acara’s methodology when working with top architects and designers to ensure a successful design.  In addition, he will share his pearls of wisdom when developing Medical Spa interiors that are aesthetically pleasing, functional and profitable.

Top 10 Questions When Buying A Cosmetic Laser

Tuesday, March 6, 2012 — 1:00 pm, ET / 10:00 am, PT
So many laser companies – so many different types of lasers! The process of buying a cosmetic laser can be overwhelming. Find out what questions you should ask prior to even speaking with laser companies and then what questions you should ask once you begin the process of identifying the right laser company for your cosmetic practice or medspa. Francis X. Acunzo has been purchasing cosmetic lasers for the past 15 years. Throughout his career he has placed orders for over 70 lasers. Join him while he shares his experience with you

Practice Success & the Physician’s Role: It’s About Leadership not Management

Tuesday, March 20, 2012 — 1:00 pm, ET / 10:00 am, PT
Francis X. Acunzo has successfully led individual medical spas and cosmetic practices with teams of 10 to large multi-site organizations with 37 locations and teams of 1,000. Join Mr. Acunzo as he shares with you his experience in leading a team to success.

To read the Press Release: Acara Announces Q1 2012 Complimentary Webinars for Cosmetic Physicians, Aesthetic Medical & MedSpa Industry Professionals.

Boom or Bust: Natural Breast Enhancement, Staying on Trend

It seems like more and more doctors are launching natural breast enhancement utilizing fat transfer.  There was a recent article in American Health & Beauty discussing how Dr. Thomas Young, owner of Young Medical Spa in PA has been very successful with these procedures.

In addition, Acara’s client, Dr. Robert Langdon, located in Guilford, CT, has launched natural breast enhancement utilizing the Body-jet to harvest the fat.  He was recently featured on WTNH CT Style.

The Acara team always advocates the importance of staying on-trend to beat out the competition and grow your practice or medspa stronger.

Though, a new trend can be either a boom or bust if your not careful.   It is important to understand that you shouldn’t implement every new cosmetic trend that comes to market.  Acara works very closely with its clients to scrutinize new trends to insure there is local market demand and the practice has the capability and interest in performing the procedure.  In addition, new cosmetic trends should strengthen your market position and align with your mission.

Both Dr. Thomas Young and Dr. Robert Langdon are very savvy businessmen keeping their practices in demand within their markets.

FXA

Over 20 Medical Spa & Aesthetic Medical Professionals Attend Social Media Webinar

Yesterday, Deb Roberts, Medspa Internet Marketing Strategist, presented the Webinar, “How To Leverage Social Media for Aesthetic Practices and Medspas” to a group of over 20 Industry Professionals.

The Webinar was a great success with everyone learning more about this very new, exciting, viral and inexpensive form to promote your business.   We will definitely include this Webinar in the 3rd quarter lineup for those who might have missed the opportunity.  In addition, if you weren’t able to attend but want to hear more about how you can take advantage of Social Media as a marketing tactic, contact Deb directly at 203-488-0028 x306.

Acara offers weekly Webinars to help educate and inform Medical Spa and Aesthetic Medical professionals, please check out the current schedule.

FXA

How to Leverage Social Media for Medical Aesthetic Pracitces & MedSpas

Registration is now open for Part 2 of the Webinar Internet Marketing Strategies.
Wednesday, May 20th at 1 pm ET
Join Debra Roberts and specical guest Chris Uzzo, Search and Internet Marketing Expert

www1.gotomeeting.com/register/708685328

Marketing Tip: Bounce ‘Em Back Like a Rubber Ball

I have a quick tip on how to increase your repeat business. Your clients are golden – be sure to 1. service them well, 2. say thank you and 3. encourage them to come back for more.  It doesn’t matter if your med spa or aesthetic practice has been open for years or if you opened your doors just yesterday. Repeat business from satisfied clients is key to long-term sustainability.

Try this classic retail marketing tool – a bounce back card.  It’s a quick way to say thanks for your business and by the way… here’s $20 or 10% off your next treatment.

There are a few ways to handle this too – send it out as a postcard to all of your clients, give them out as people check out or mail it out after their visit. My favorite is to hand them out as clients check out. Why not save on postage! Of course if you forget, just drop it in the mail with a quick personal note.

You can set this up as a postcard and have each service provider sign a small stack.  Very important — make sure there’s a short window of time that these are valid. I like a 30 day window and I recommend you stick with services, not products.

–Deb

Medical Spa Marketing Tip of the Week

Lead Capture… Most of the time, business people think of marketing as advertising. While this is true, it’s only part of the picture. Marketing includes an array of activities of establishing and promoting your brand (getting the word out), plus capturing the responses to your promotions. Whether you are promoting your business using Public Relations, a print ad, an email broadcast or in-house signage, there has to be a systematic method for gathering lead data and ultimately following up on the leads. If not, you run the risk of throwing good money and time out the window without generating a good return on your investment.

 

One of the most common areas of lead capture that is overlooked is on your medical spa or spa‘s website. It’s not enough to have a phone number, address and email on the contact us page. Make sure you have a “Lead Capture Form” on your website. This is an electronic form that potential clients can fill out to request more information from your spa or medical spa. The form generally requires name, email and phone — then there are other fields that can be optional such as: Address, How did you hear about us, What services are you interested in? Here’s an example of Acara’s Lead Capture Form.

 

Once the form has been filled out, your system should automatically generate an email to the lead — ideally with a call to action. A certificate with an expiration for a $ off or an upgrade to a popular service is appropriate. The lead data should populate into a system that is checked daily if not more often. Personal follow up should happen the same day or if after–hours, the next day.

 

Your database is your greatest marketing asset , treat it like gold. Be sure to check back next week for a new tip on effective marketing for spas and medical spas.

Deb Roberts

Marketing Tips of the Week

Deb Roberts, Acara’s VP Marketing will be writing a weekly MedSpa Marketing Tip.  You should check back frequently to receive your weekly dose of marketing expertise from the person who has created marketing plans and programs for over 60 locations throughout the country.

FXA